Another installment of our reporter’s extended interview with noted retirement specialist Phil Cannella, founder and CEO of First Senior Financial Group and host of The Crash Proof Retirement Show™.
Q: We hear about the “sword of truth.” What’s that about?
Phil Cannella: The Sword of Truth represents the philosophies by which I choose to live, and is a simple yet powerful concept. It is a double-edged sword; one edge represents accurate information and the know-how to use it effectively. The other side of the sword represents the will to remain truthful and forthright in all that I do or say. Wielding the Sword of Truth means I always deal from a position of strength, because my information is irrefutably accurate and I have the honest will to back it up. Conversely, in life or in one’s profession, being dishonest means dealing from weakness.
Q: And who wins out?
Phil Cannella: People who deal from weakness will always be on the defense against attackers. But the Sword of Truth cuts through any misinformation. It cuts down less-informed advisors. And it means that honesty and integrity are cornerstones of one’s career and life. Another way to say this is that I use Ethical Intelligence.
Q: Ethical intelligence?
Phil Cannella: The Sword of Truth is a powerful weapon for me—and for anyone who wants to use it. I’m not just a financial professional—I think of myself as a financial lifesaver and I strive to be a financial apostle. I regularly teach at the IRA Master Forum, an educational event specifically designed to give advisors the technical IRA knowledge and the ethical intelligence required to safely guide retirees through the complexities of their retirement accounts. I travel all around the country educating American retirees about the unknown options they are entitled to, and that they should utilize during their retired years.
Q: Can you summarize briefly what you mean by that?
Phil Cannella: I introduce and explain the safe, proven, and specialized financial instruments and strategies that can profoundly safeguard the asset positions of retirees. Although proven effective, these tactics still remain virtually unknown to many financial advisors, much less to retirees themselves. That’s why Phil Cannella testimonials come from people who know they you owed it to themselves to get educated!